Market Entry – Tell us about your challenge

• Market analysis, which provides information about its value and growth potential in the coming years.
• Identification of factors which stimulate market growth, as well as barriers and any formal restrictions for entry into the market in question.
• Overview of the market, which identifies key market players (not just competitors, but also stakeholders that influence the shape and development of the market).
• Competitor analysis, indicating the strongest players along with their business models and sales models, products offered, as well as the dominant marketing strategies and pricing.
• Analysis of the business environment, which includes examining, among others, the legal or technological aspects of doing business in a particular market.
• Marketing research, which allows for a better understanding of potential customers and their needs, expectations and shopping habits.

Analysis of opportunities and threats

• Overview of new business opportunities that will open up to the investor when entering a new market.
• Identification of hazards and risks associated with the investment, together with developing the most likely scenarios.
• Overview of market niches for seeking opportunities to expand your area of operations in a new market.
• Determining market growth prospects, exploring possibilities and the scale of potential earnings in a new market.
• Researching opportunities for success in the context of the client’s objectives – determining whether the planned investment has economic and business rationale.

Recommendations

• We advise on what decision to make: whether it is worth investing and what market segment has the highest sales potential.
• We help identify business partners (e.g. suppliers or distributors) and we lead our clients through the process of negotiation, and through the early stages of cooperation.
• We suggest a business model that has the best chance of succeeding in a new market, or in relation to a new product / service.
• We create a market entry strategy, including recommendations for, among others, operations, supply, sales and marketing.
• We develop a positioning strategy and business development strategy in the new market, including ways of dealing with investment risks.

• We help you pre launch at prime location
• Sales tests
• Feedback tests
• Image studies
• OverallBrand analysis
• Distribution channels analysis

Our team of researchers, analysts and consultants is not afraid of any challenge. We believe in the power of our research model – customisation of our approach to the individual needs of our client, their business challenge, the industry, the region, and the project as a whole. We want to inspire our clients and show them what else they can do to improve your business results.